Visa Launches New Initiative to Help Creators Negotiate NFTs

Visa has launched the Visa Creator Program, an initiative designed to support creative entrepreneurs through NFTs, including musicians, fashion designers, and filmmakers. Through the program, selected entrepreneurs will have the opportunity to gain a deeper understanding of the technology and platforms supporting NFT commerce.

Developing a business based on NFTs

By establishing the ownership and authenticity of digital goods and media, such as images, videos, and music, NFTs can help creators generate revenue and grow their businesses. NFTs can be a powerful accelerator for the creator economy, according to Cuy Sheffield, head of crypto at Visa. “We have studied the NFT ecosystem and its potential impact on commerce, retail, and social media.

Through the Visa Creator Program, we hope to assist this new breed of small and micro businesses in harnessing the power of digital commerce. Community, mentorship, and resources are essential for emerging artists

No matter whether you have just released your first NFT or have a string of successful drops under your belt, the Visa Creator Program is for entrepreneurs in the arts, music, fashion, and film.

Among the founding members of Visa Creator Program, Micah Johnson, former professional athlete and creator of Aku, says, “In the early days of my NFT career, I relied on community experts and advocates.”

Visa and I are pleased to partner to offer emerging artists similar mentorship as they embark on their NFT journeys.” Participants will join a cohort-driven program to gain a deeper understanding of crypto commerce and traditional payments. Participants receive assistance in the following five areas:

  • Mentorship with Visa’s product and strategy team to learn how to evaluate tradeoffs between underlying blockchain networks, smart contracts, and NFT marketplaces.
  • Community building: Opportunity to exchange ideas and solve problems with a community of creators at various stages of their NFT journey.
  • Access to thought leaders: Hear from leading edge researchers and thinkers across digital commerce, web3, crypto, and payments.
  • Exposure to Visa’s clients and partners: The opportunity to interact with companies in Visa’s client and partner network.
  • Creators will receive a one-time stipend to help them jumpstart the next phase of growth.

Small business support for new forms

Visa’s Creator Program is part of its ongoing effort to assist small and micro businesses in gaining greater access to the digital economy. Visa focuses on digitally enabling small and micro businesses through community-based initiatives such as the Visa Creator Program and She’s Next. Visa is excited to support the next generation of entrepreneurs in scaling a business and getting paid as the concept of small business continues to expand. 


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